In a landmark ruling that will have major implications on Google, search, and privacy, the European Court has ordered Google to remove links that are deemed "inadequate, irrelevent or no longer relevent".
This will allow individuals the right to contact Google to remove links to information about them they do not want known.
It will not be easy to accomplish technically. How will Google verify a user's identity? It would seem that this would be an easy vector for people to target an individual they don't like, and eliminate their online presence.
â€œThis is akin to marching into a library and forcing it to pulp books,â€ said Jodie Ginsberg, chief executive of Index on Censorship. â€œAlthough the ruling is intended for private individuals, it opens the door to anyone who wants to whitewash their personal history.â€